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What 942 ABM Leaders Actually Discussed in the First 108 Days of 2026

We analyzed every thread, reply, and reaction across the ForgeX community channels over the past 108 days (from Jan 1, 2026 - Apr 18, 2026).

Our goal was to figure out what the community is actually asking about and discussing when it comes to all things revolving ABM and also AI.

This is how the data was broken down:

• 1,209 community data points

• 942 community members

• 7 public Slack channels

Here is what our analysis found:

1.) The 10 Vendors ABM Leaders Actually Named

Across 108 days of community conversation, ABM leaders named 33 different vendors.

These ten were the most talked about:

Demandbase vs. Clay = The Race For #1

Demandbase and Clay each pulled 16% of top-10 vendor mentions, tying for the #1 spot. Demandbase represents the traditional ABM platform. Clay represents the data enrichment layer, and the community conversation shows it is expanding well beyond enrichment.

6sense, the other major ABM platform in the top 10, pulled 9% of mentions which is notably below Demandbase's 16%. This is something we will continue to monitor.

Direct Mail & Gifting is Undoubtably Top of Mind

Sendoso (11%) and Reachdesk (11%) tied for the #3 spot. The two are running head-to-head inside the ForgeX community, with practitioners actively comparing them.

The use cases were almost entirely revolving around 1:1 ABM and Executive Outreach.

Personalized Digital Experiences & Landing Pages

Folloze (7%), Userled (7%), and Mutiny (6%) combined for 20% of top-10 vendor mentions.

All three are solving the same underlying problem: personalized digital experiences for target accounts at scale and 1:1 ABM. Folloze and Userled lead the pack, but the race is close.

2.) Claude is Winning the AI Mindshare

Of every AI model mentioned in the community this quarter, 79% were Claude. ChatGPT was at 14%, and Gemini at 7%.

Practitioners are asking each other whether Claude works for these use cases:

• Account research

• Messaging development

• Cold outreach cadences

• Battle cards

• Sales enablement write ups

3.) Enterprise 1:1 ABM is Surging Right Now

The topic of Enterprise 1:1 ABM and 1:Few ABM landed at 33% of total conversation volume in the community.

Three patterns repeated across the 1:1 ABM conversations:

Per ForgeX Research, 81% of organizations now run more than one ABM deployment model at the same time.

And momentum is concentrated as 1:1 ABM adoption sits at 53%, with 36% of respondents planning to grow 1:1 and 38% planning to expand 1:Few.

We are actively seeing this continue to play out in real-time, as our community members are building their 1:1 ABM programs.

AI is undoubtably playing a part as well, especially given the fact it can scale research and personalization, which have historically come with a higher investment of budget + capacity + resources.

Wrapping Up

Three things to walk away with from the first 108 days of 2026:

1. The ABM vendor landscape is continuing to shift. 33 unique vendors surfaced in the Q1 conversation, with Demandbase and Clay tied at the top of mindshare, Sendoso and Reachdesk splitting the gifting race, and Folloze, Userled, and Mutiny dividing digital personalization.

2. Claude was the top AI model for ABM in Q1. If you are building an AI stack for your team in 2026, this is an important insight to take back into your next team meeting.

3. Enterprise 1:1 ABM is surging. With 81% of organizations running multiple ABM deployment models and 36% planning to grow 1:1 ABM. It’s important to note that the line between merely deploying scaled tactics with deep personalization and calling it “1:1 ABM” vs. actual Enterprise 1:1 ABM must not conflate.

P.S. If there is a specific question you want me to run against next quarter's data, reply to this email and I'll add it to the analysis list.

What’s New at ForgeX?

The Revenue Vault: Your New Home for ForgeX Research & Insights

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And don't forget to join our Slack community to stay connected between newsletters.

Upcoming Research

• APR | 2026 State of AI in ABM Benchmark Report (Coming soon…)

• MAY | Revenue Arrow™ = Modern Measurement & Reporting (Coming soon…)

Events

23 APR | ABM Roundtable | ABM Measurement & Reporting: Metrics, Dashboards, and Exec Alignment

20 MAY | ABM Roundtable | From MQLs to Buying Groups: How Modern ABM Teams Are Executing

Revenue Xchange Podcast

• 🎙️ Building an Always-On ABM Orchestration Engine | Justin Lopez, Bonterra

• 🎙️ The Shift From ABM to Account-Based GTM: Why Stand-Alone ABM Teams Are Being Reintegrated | Nancy Harlan

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Have an awesome rest of the week y’all!

LFG,

Davis