ForgeX Files
Account-Based GTM Research Notes by ForgeX
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5 research-backed ABM maturity milestones we track at ForgeX, and what the data says about where most programs actually stand.
The golden era of Account-Based GTM is here, and you're going to lead it
New ForgeX research uncovers why most ABM programs are stuck in early stages, missing the higher ROI of fully mature programs.
Introducing Enterprise ABM, Growth ABM and Deal-Based ABM
AI Adoption ≠ Readiness. Only 19% of organizations have an AI roadmap for ABM.
Why CMOs must define ABM roles by deployment model in 2025
Misallocated budgets, unclear definitions, and internal confusion are holding ABM back.
66% of marketing and sales teams leave meetings with each other feeling neutral or worse.
Breaking down siloes between marketing and sales teams is no longer enough.
A lack of data literacy is holding back your ABM program and career growth
If used correctly, 3rd party intent data can *actually* work.
As 89% of agencies anticipate demand for ABM services to increase, the frenzy is just getting started
