Newsletter

AI is Re-Modernizing ABM

Through +30 conversations with solo ABM leaders to CMOs of multi-billion dollar organizations, and 189 survey responses; here's what's happening.

📁 78% of ABM Teams Now Run 1:Few

📁 What 942 ABM leaders are Discussing in 2026

We analyzed 1,209 data points across all conversations in our ABM community from the first 108 days of 2026.

📁 5 ABM Maturity Milestones Every GTM Team Should Be Driving Toward

5 research-backed ABM maturity milestones we track at ForgeX, and what the data says about where most programs actually stand.

📁 5 ABM Trends You Need to Know for 2026

The golden era of Account-Based GTM is here, and you're going to lead it

📁 Most ABM Programs Never Reach Maturity

New ForgeX research uncovers why most ABM programs are stuck in early stages, missing the higher ROI of fully mature programs.

📁 How ABM Has Modernized Since The 2010s

Introducing Enterprise ABM, Growth ABM and Deal-Based ABM

🌮 The AI+ABM Inflection Point

AI Adoption ≠ Readiness. Only 19% of organizations have an AI roadmap for ABM.

🌮 Your ABM Team Structure May Be Holding You Back

Why CMOs must define ABM roles by deployment model in 2025