Newsletter

Top 5 AI Use Cases in ABM (And How to Actually Prioritize Them)

Where 115 of your peers are deploying AI today, and the frameworks we use to pick what to do first.

Uber's AI Use Cases for Demand Gen

The AI use cases running inside Uber for Business, from custom landing pages to leadership pitches, and how their Demand Gen leader thinks about AI.

ABM = Field Marketing?

"ABM" keeps getting bolted onto Field, DG, and Integrated Campaigns titles. It's an aftershock of Account-Based GTM adoption, and our 2026 data shows why.

56% of ABM Teams Are Running AI Without a Roadmap

Top performing teams are 2.5x more likely to have an AI roadmap than the teams still experimenting in fragmented pockets.

Top ABM Teams Use AI in 54% More Channels

We asked 189 B2B marketers where AI saves money, and where it actually closes deals. They are not the same channels.

AI is Re-Modernizing ABM

Through +30 conversations with solo ABM leaders to CMOs of multi-billion dollar organizations, and 189 survey responses; here's what's happening.

📁 78% of ABM Teams Now Run 1:Few

📁 What 942 ABM leaders are Discussing in 2026

We analyzed 1,209 data points across all conversations in our ABM community from the first 108 days of 2026.

📁 5 ABM Maturity Milestones Every GTM Team Should Be Driving Toward

5 research-backed ABM maturity milestones we track at ForgeX, and what the data says about where most programs actually stand.