ForgeX Files
Account-Based GTM Research Notes by ForgeX
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New ForgeX research uncovers why most ABM programs are stuck in early stages, missing the higher ROI of fully mature programs.
Introducing Enterprise ABM, Growth ABM and Deal-Based ABM
AI Adoption ≠ Readiness. Only 19% of organizations have an AI roadmap for ABM.
Why CMOs must define ABM roles by deployment model in 2025
Misallocated budgets, unclear definitions, and internal confusion are holding ABM back.
66% of marketing and sales teams leave meetings with each other feeling neutral or worse.
Breaking down siloes between marketing and sales teams is no longer enough.
A lack of data literacy is holding back your ABM program and career growth
If used correctly, 3rd party intent data can *actually* work.
As 89% of agencies anticipate demand for ABM services to increase, the frenzy is just getting started
Can you *actually* deploy ABM across thousands of accounts?
Modernization in ABM has been long overdue...
