What’s up everyone! Welcome to 🌮 Taco Tuesday, a weekly newsletter by ForgeX.

In here we share the latest and greatest around our Account-Based GTM research, provide our perspective on trending topics, and highlight what’s new at ForgeX.

🚀 Introducing Our New Research Hub 

We launched ForgeX 9-months ago with a vision to:

1. Fill the exorbitant innovation and research gap around Account-Based GTM that was left after the acquisitions of SiriusDecisions and TOPO in 2019.

2. Provide a vendor-agnostic space for ABM leaders and practitioners to grow their careers & programs together (that doesn’t cost $11k / yr to join…).

Today marks the start of a few MASSIVE announcements that we’ll be sharing over the next few weeks…

The first?

Introducing our new Research Hub!

📚 What’s Included in Here?

This will be our new platform that will house our:

1. Research, Frameworks, Benchmarks & Tools

2. Agency Marketplace

3. Tech Marketplace

4. ABM Benchmarking Database

5. Upcoming Events

There are a few surprises in here that we haven’t officially released yet 😉 

*cough* for example our Account-Based GTM Architecture™️ *cough*

⚠️ FAQs Around Our New Research Hub

What will happen to the old Research Hub?

• We will keep this live for the 90-days as we are still transitioning larger pieces of research / frameworks.

• But make sure to bookmark our new one as this is where we’ll be including all content moving forward!

Do I need to become a member in order to access the Research Hub?

• No! We are opening up the majority of our Research Hub to the public.

Will all of the content in the old Research Hub be available in the new one?

• Yes!

• We will still continue to hold some content behind the membership wall though; such as our ABM Benchmarking Database.

How does this change the application process to become a member of our community of +475 ABM leaders?

• The new process is even easier as you’ll be able to fill our the application directly on our website here.

🗣️ ForgeX Member: Question of the Week

*You must be a ForgeX Member in order to view the conversation thread. Apply here to join.

What’s New at ForgeX?

🌮 Events

Upcoming:

• The Power of ABM: Cross-Functional Collaboration for Success

  • With: 

    • Davis Potter, CEO @ ForgeX

    • Tyler Pleiss, Associate Director of Growth Marketing @ Movable Ink

    • Chelsey Axline, Director of Customer Marketing @ Signifyd

    • Nick Bennett, CCO @ TACK

  • We’ll Discuss:

    • 👉 Strategies for effective cross-functional collaboration.

    • 👉 How to align sales, marketing, and customer success teams.

    • 👉 Tools and techniques to enhance your ABM efforts and support customer growth.

On-Demand:

• 🎥 Small Budget, Big Ambitions: Starting ABM from the Trenches

• 🎥 Leveraging Influencers & Creators to Drive Revenue in your ABM Program

🌮 Research & Insights

• Guide: Enterprise ABM & Growth ABM: Modernized Deployment Models

• Research Report: The 2024 Strategy Guide and Landscape of B2B Agencies with ABM Capabilities

• Agency Marketplace: Access Here

Have an awesome rest of the week y’all!

LFG,

Davis