7 AI + ABM Patterns We Keep Hearing

7 months of AI certification events, dozens of advisory calls, and our 189-leader benchmark all point to the same 7 patterns.

Top 5 AI Use Cases in ABM (And How to Actually Prioritize Them)

Where 115 of your peers are deploying AI today, and the frameworks we use to pick what to do first.

Uber's AI Use Cases for Demand Gen

The AI use cases running inside Uber for Business, from custom landing pages to leadership pitches, and how their Demand Gen leader thinks about AI.

ABM = Field Marketing?

"ABM" keeps getting bolted onto Field, DG, and Integrated Campaigns titles. It's an aftershock of Account-Based GTM adoption, and our 2026 data shows why.

56% of ABM Teams Are Running AI Without a Roadmap

Top performing teams are 2.5x more likely to have an AI roadmap than the teams still experimenting in fragmented pockets.

Top ABM Teams Use AI in 54% More Channels

We asked 189 B2B marketers where AI saves money, and where it actually closes deals. They are not the same channels.

AI is Re-Modernizing ABM

Through +30 conversations with solo ABM leaders to CMOs of multi-billion dollar organizations, and 189 survey responses; here's what's happening.

📁 78% of ABM Teams Now Run 1:Few

📁 What 942 ABM leaders are Discussing in 2026

We analyzed 1,209 data points across all conversations in our ABM community from the first 108 days of 2026.

📁 5 ABM Maturity Milestones Every GTM Team Should Be Driving Toward

5 research-backed ABM maturity milestones we track at ForgeX, and what the data says about where most programs actually stand.

📁 5 ABM Trends You Need to Know for 2026

The golden era of Account-Based GTM is here, and you're going to lead it

📁 Most ABM Programs Never Reach Maturity

New ForgeX research uncovers why most ABM programs are stuck in early stages, missing the higher ROI of fully mature programs.

📁 How ABM Has Modernized Since The 2010s

Introducing Enterprise ABM, Growth ABM and Deal-Based ABM

🌮 The AI+ABM Inflection Point

AI Adoption ≠ Readiness. Only 19% of organizations have an AI roadmap for ABM.

🌮 Your ABM Team Structure May Be Holding You Back

Why CMOs must define ABM roles by deployment model in 2025

🌮 2025 State of ABM: The Rise Of Account-Based GTM

Misallocated budgets, unclear definitions, and internal confusion are holding ABM back.

🌮 Stop Letting Marketing & Sales Operate in Silos

66% of marketing and sales teams leave meetings with each other feeling neutral or worse.

🌮 Top ABM Teams Perform like an Orchestra

Breaking down siloes between marketing and sales teams is no longer enough.

🌮 ABMers Lack Data Literacy (#1 Missing Skill)

A lack of data literacy is holding back your ABM program and career growth

🌮 ABM Benchmark Audit: When Intent Data Goes Right

If used correctly, 3rd party intent data can *actually* work.

🌮 Fake ABM Agency Services Are Out Of Control

As 89% of agencies anticipate demand for ABM services to increase, the frenzy is just getting started

🌮 Covering 1000s of ABM Target Accounts

Can you *actually* deploy ABM across thousands of accounts?

🌮 Outdated ABM Models are Stunting your GTM’s Growth

Modernization in ABM has been long overdue...

🌮 *New* ABM Research Hub is Live

Ushering in a new chapter of Account-Based GTM research that's been missing since 2019.

🌮 ABM's Target Account Problem

Properly setting qualification and disqualification criteria for your TAL.