📁 78% of ABM Teams Now Run 1:Few

📁 What 942 ABM leaders are Discussing in 2026

We analyzed 1,209 data points across all conversations in our ABM community from the first 108 days of 2026.

📁 5 ABM Maturity Milestones Every GTM Team Should Be Driving Toward

5 research-backed ABM maturity milestones we track at ForgeX, and what the data says about where most programs actually stand.

📁 5 ABM Trends You Need to Know for 2026

The golden era of Account-Based GTM is here, and you're going to lead it

📁 Most ABM Programs Never Reach Maturity

New ForgeX research uncovers why most ABM programs are stuck in early stages, missing the higher ROI of fully mature programs.

📁 How ABM Has Modernized Since The 2010s

Introducing Enterprise ABM, Growth ABM and Deal-Based ABM

🌮 The AI+ABM Inflection Point

AI Adoption ≠ Readiness. Only 19% of organizations have an AI roadmap for ABM.

🌮 Your ABM Team Structure May Be Holding You Back

Why CMOs must define ABM roles by deployment model in 2025

🌮 2025 State of ABM: The Rise Of Account-Based GTM

Misallocated budgets, unclear definitions, and internal confusion are holding ABM back.

🌮 Stop Letting Marketing & Sales Operate in Silos

66% of marketing and sales teams leave meetings with each other feeling neutral or worse.

🌮 Top ABM Teams Perform like an Orchestra

Breaking down siloes between marketing and sales teams is no longer enough.

🌮 ABMers Lack Data Literacy (#1 Missing Skill)

A lack of data literacy is holding back your ABM program and career growth

🌮 ABM Benchmark Audit: When Intent Data Goes Right

If used correctly, 3rd party intent data can *actually* work.

🌮 Fake ABM Agency Services Are Out Of Control

As 89% of agencies anticipate demand for ABM services to increase, the frenzy is just getting started

🌮 Covering 1000s of ABM Target Accounts

Can you *actually* deploy ABM across thousands of accounts?

🌮 Outdated ABM Models are Stunting your GTM’s Growth

Modernization in ABM has been long overdue...

🌮 *New* ABM Research Hub is Live

Ushering in a new chapter of Account-Based GTM research that's been missing since 2019.

🌮 ABM's Target Account Problem

Properly setting qualification and disqualification criteria for your TAL.

🌮 Rethinking Your ABM Content Strategy

The success of your ABM program can hinge on the effectiveness of your content strategy.

🌮 ABM's Overlooked Account Mix Strategy

Don't underestimate your target account mix while building your TAL.

🌮 ABM's Recipe For Breaking Down GTM Silos

Your ABM program's success hinges on your cross-functional GTM partners.

🌮 ABM Roles Are Modernizing

The convergence of ABM + Demand Gen is ushering in a new era of titles.

🌮 ABM's Silent Killer: A Poor Internal Communication Strategy

You can kiss strong GTM alignment goodbye without a sound internal communication strategy.

🌮 Your ABM Gap: A Center of Excellence (CoE)

Those dreams of account-based operational excellence aren't out of reach.

🌮 [New Research] Your ABM Agency Guide

The frenzy of newly formed ABM capabilities offered by agencies is only getting started.